SDMLS (San Diego MLS): Disclosure Requirements

San Diego MLS (SDMLS) enforces a detailed digitally-altered-image policy under California AB 723, effective January 1, 2026. It requires both a disclosure label and the original image in view, not merely available.

What does SDMLS (San Diego MLS) require?

• Label the altered image with the MLS-approved disclosure tag
• Place the unaltered original immediately before or after the altered image; SDMLS states that labeling alone is not sufficient, the original must be viewable

Who does it apply to?

SDMLS member agents and brokers advertising San Diego County property.

Penalties & enforcement

SDMLS treats undisclosed digitally altered images as non-compliant and warns that failure to comply may result in compliance action or suspension of data access; it publishes no automatic fine specific to this rule.

How to stay compliant with Reel Estate

Reel Estate builds disclosure into export. It applies an AI-Generated label to your video, offers an MLS-ready export, and generates a disclosure package on export, where each AI-edited image gets a folder with the original, the labeled edited version, and a DISCLOSURE.txt, so you can attach the original and the disclosure your MLS requires. See AI disclosure compliance for the full workflow.

This page is general information, not legal advice. Disclosure rules vary and change over time. Confirm the current requirements with the source above, your MLS, or qualified counsel before relying on this summary.