Wisconsin Act 69: Disclosure Requirements

Wisconsin Act 69 is the second U.S. state law requiring disclosure of AI-altered real estate images. It applies to listings of residential property with one to four dwelling units and takes effect January 1, 2027.

What does Wisconsin Act 69 require?

• Disclose when a listing image of a 1-4 unit residential property has been digitally altered

Who does it apply to?

Listing firms representing owners of 1-4 unit Wisconsin residential property.

Penalties & enforcement

Act 69 (Wis. Stat. 452.136) carries no fine of its own, but the Real Estate Examining Board, within the Department of Safety and Professional Services, enforces it through the Chapter 452 discipline framework: a violation can bring a reprimand, license limitation, suspension, or revocation, plus a forfeiture of up to $5,000 per violation. A good-faith safe harbor protects licensees who do not knowingly mislead.

Source: Wisconsin REEB discipline and forfeitures (Wis. Stat. 452.14)

How to stay compliant with Reel Estate

Reel Estate builds disclosure into export. It applies an AI-Generated label to your video, offers an MLS-ready export, and generates a disclosure package on export, where each AI-edited image gets a folder with the original, the labeled edited version, and a DISCLOSURE.txt, so you can attach the original and the disclosure your state requires. See AI disclosure compliance for the full workflow.

This page is general information, not legal advice. Disclosure rules vary and change over time. Confirm the current requirements with the source above, your MLS, or qualified counsel before relying on this summary.